Sustainability

SOURCING FOR BETTER

Championing regenerative agriculture to enhance livelihoods and positively impact our planet

At JDE Peet’s we are passionate about coffee and tea: It’s who we are and all we do.
​

Our Common Grounds programme embodies our ambition and belief to positively impact people, our planet and to the future of coffee and tea. The success and resilience of our business depends on our ability to deliver positive social and environmental impacts along our supply chain.

Responsible Sourcing:

A farmer inclusive approach

At JDE Peet’s we are acting responsibly to ensure every cup contributes to a better future. Sourcing coffee and tea responsibly is more than just meeting a target, it means engaging with farmers and situations in our sourcing regions to better assess the challenges and then actively invest to address these issues and drive progress.

 

Responsibly sourced does not mean or imply the absence of human rights violations or other supply chain risks in connection with the production or supply of coffee or tea. It is about delivering continuous improvement and driving true measurable impact for people, nature and climate.

 

We are making strong progress towards our target of 100% responsibly sourced green coffee by 2025. 

 

In 2023:

​

  • We achieved 83.8% responsibly sourced green coffee globally ​
  • Including 97% responsibly sourced green coffee into Europe​

 

Coffee and tea are grown in diverse origins, each with unique farming and production systems. We recognise and appreciate this rich diversity, which is why we have developed a Responsible Sourcing programme that is inclusive of the different origins and the millions of smallholder farmers and workers. This is reflected in both our sourcing strategy and the geographic reach of our Common Grounds Farmer Programme.

Assess, Address, Progress

At JDE Peet's, acting responsibly translates into understanding and addressing the challenges to drive continuous progress. We are applying a data-driven, risk-based approach, and actively taking ownership of what we identify to be the most important of all challenges for our business - securing the future of coffee and tea.

Thanks to our global scale and focus on coffee and tea, we can invest directly in origins to drive measurable change to protect and build long-term resilience for our business, people and the planet.

We Assess
We apply third-party assessments to map our supply chain and identify focus areas. This assessment is based on a representative sample of all farmers in our sourcing areas, covering critical topics such as child labour, working conditions, climate and nature, as well as engaging our suppliers in self-assessments to determine their responsible business practices and risks and opportunities of farming communities.

​​

We Address
We use the information and insights to invest and address identified gaps by establishing multi-year farmer programmes (3 to 10 years), where we partner with farmers, cooperatives, suppliers, NGOs, and governments to improve practices and increase adoption across the relevant focus areas identified by these assessments.

​

We Progress
We measure impact of our farmer programmes, sharing and learning from the insights of the interventions. We recognise that many issues are complex and will take multiple years to solve, but it is our responsibility to engage our stakeholders in an open dialogue and invest in collaborative actions to address critical social and environmental issues within coffee and tea sourcing origins. 

Common Grounds Farmer Programme

Our Common Grounds Farmer Programme dates back to 2015, where we continue to increase both the scale and reach through investments and partnerships in our key sourcing regions. 
​

We are partnering with farming communities, suppliers, non-governmental organisations, and local government bodies to deliver multi-year projects that address local realities including sustainable and regenerative farming practices (e.g. climate-smart agriculture, crop quality, biodiversity), farmer livelihoods, or labour practices.
About
AFRICA
TANZANIA
Arabica
Robusta
PROJECTS (16)
10 Active project(s)
6 Completed project(s)
Focus Areas
Explore
All Projects
Coffee Projects
Tea Projects
Other Projects
FOCUS AREAS ( PROJECTS)
Africa
Tanzania
Tanzania
Overview
Focus Areas
Projects
KPI'S
Overview
Through this overview, we transparently share information around JDE Peet’s Common Grounds Programme and our ambition to contribute towards farmer prosperity and thriving nature. Our Assess, Address, Progress approach means engaging with farmers and situations in our sourcing regions to better Assess the challenges and then actively invest to Address these issues and drive continuous Progress.
Focus Areas
Resources
Reset filters
We Assess | Focus Areas
Go to focus areas
We Address | Projects
0
Projects in total
Active Projects: 0
Completed Projects: 0
Go to Projects
We Progress | KEY METRICS
Go to KPI'S
Focus AREAS
Across our Responsible Sourcing Principles, we apply third-party assessments to map our supply chain and identify focus areas. This is based on a representative sample of all farmers in our sourcing areas and demonstrates the level of support needed to drive continuous improvement.
Level of Support Needed
Low
Medium
High
2020
2021
2022
2023
2024
2023
Projects
We invest and address identified gaps by establishing locally relevant multi-year farmer programmes. We partner with farmers, cooperatives, suppliers, NGOs, and governments to improve practices and increase adoption across the relevant focus areas.
Focus Areas
Resources
Reset filters
Current Projects ()
Past Projects ()
Back to Projects
2021 - 2024
7.000 smallholder farmers to be reached
5.000 REACHED of 7.000 target
Focus Areas
KPI'S
Partners
KPI's
We measure impact of our farmer programmes, transparently sharing and learning from the insights of the interventions.
Mechanized coffee harvest Mechanized coffee harvest Mechanized coffee harvest
Explore Our Global Common Grounds Programme
We Assess: Focus Areas
We Address: Past & Current Projects
When you click on a country you will see a quick overview of past and active projects as well as which focus areas the projects are working on. You will then be prompted to explore further
In the Overview page, at a country level you will see our “Assess, Address, Progress” approach.

If you navigate to “We Assess | Focus Areas” you can find out more on the 9 focus areas of our Responsible Sourcing Programme by clicking on “Go To Focus Areas”, where you will find the level of support needed by farmers and the different ratings over the years
If you navigate to “Projects” you will find an overview of the current projects as well as past projects, and an opportunity to learn more about the project, the main metrics and our partners
This screen won't be shown the next time you visit this page.

Our Responsible Sourcing Principles

Sustainability of Land

Regenerative agriculture and responsible land use practices are critical to address climate change and biodiversity loss.

CLIMATE AND NATURE

Our approach is based on mitigation and adaptation to climate change. Biodiversity, natural forests, and ecosystems are protected from conversion or degradation.

SOIL

Soil fertility and conservation is maintained and improved through farmer training and appropriate soil testing.

WATER

We support farmers with technology for cost efficient wastewater disposal and help them understand how to manage and save water.

Equality of People

International standards on human rights are upheld for children, farmers and workers.

GENDER & YOUTH EQUALITY

Our partners implement locally relevant and culturally appropriate strategies to increase opportunities for women and young people.

CHILD LABOUR

We are working to get to the root causes of child labour and building sustainable solutions to address this.

WORKING CONDITIONS

We include training on safe working conditions and access to protective equipment for agrochemical application.

Prosperity of Farmers

We help build capacities to make farming more economically viable.

FARM MANAGEMENT

With a strong emphasis on farmer participation, we support farmers to adopt good agricultural practices and we provide business and financial training.

YIELD IMPROVEMENT

Training in applying good agricultural practices helps increase yields, leading to increased incomes and contributes to improved livelihoods.

INCOME DIVERSIFICATION

Supporting farmers to diversify their portfolio of products helps improve efficiency of output on existing land and increase their earning capacities.

Working towards 100% responsibly- sourced coffee, tea, and palm oil by 2025

Animal Welfare

In March 2023, we updated our comprehensive Animal Welfare Policy, which includes commitments to animal welfare along our global supply chain, effective across our entire brand portfolio. The policy was originally published in 2022, in collaboration with the Lever Foundation, a global NGO working to create a more humane and sustainable protein supply chain. 

​

While our business is fundamentally plant-based, it is our responsibility to ensure that, where applicable, products of animal origin are sourced from suppliers committed to continually promoting better standards in quality, safety and animal welfare, respecting the Five Freedoms for animals, and to comply with the applicable national standards on animal welfare and, where legislation does not exist, the guidelines of the World Organization for Animal Health (OIE). 

​

Our most significant commitment concerns the direct supply of eggs from cage-free hens by 2027.

ANIMAL WELFARE POLICY >

Sustainability Stories